In addition to asking you (the reader of this blog) to participate in gathering examples of what Enterprise 2.0 means to you (please do participate) and giving you examples of my own usage of 2.0 tools and technologies as an enterprise worker, i have also been looking for posts from corporate bloggers (those i would define as public bloggers who are blogging openly about the company they work for) that i can highlight on the subject.
Last night i hit the jackpot via my personal filtered Touchstone tool that i am using during their BETA period (see below note). In the post titled "Web 2.0 applied in an Enterprise – a huge business opportunity" Peter Reiser lays out beautifully how a company like Sun Microsystems is looking to take advantage of the social dynamics of Web 2.0 and turn it into a business value and business advantage.
Peter hits upon a lot of items that are important when looking to leverage Web 2.0 technologies in the enterprise to make them truly Enterprise 2.0 tools- things like ensuring a services based architecture for re-usability, consistent and interactive user design and tagging (with a call out to tying into an enterprise taxonomy) but what i like the most and have been talking to some other clients about is the building of a community based on trust. I am a believer that Web 2.0 in the Enterprise will indeed address a lot of the Knowledge Management issues companies have been trying to address and have spent a lot of cash on.
As humans, we always turn to others that we trust and the blogsphere is certainly leveraging those human trust networks (think Techmeme)- so why wouldn't enterprise trust networks and what Reiser calls "self driven Social Capital System based on community generated Social Values" be just as valuable and provide business advantage?
Know of other corporate bloggers that are writing on this subject? Leave a comment below.
Note: Here is a perfect example of the way a tool like Touchstone has helped me be alerted to something that i might have missed- based on the feeds i have inputted via my OPML file (i have had the complete SUN Blogroll on my GoogleReader for ever but there is just so much on a daily basis i find it very hard to find what is personally important unless i subscribe to Sun individual blogs). With Touchstone and key terms i might be looking for- in this case client names and key words like 'enterprise 2.0' the information was delivered to me via a news ticker of things that are important to me. Without it, i wouldn't know that Peter Reiser was blogging on a subject that is dear to me. Touchstone is in Private Beta- i still have a couple of guest invitation and if you are interested please do drop me a line (danielavbarbosa[at]gmail.com).