Sunday, November 18, 2007

Using Dapper for Dynamic Ad creation - Semantic Advertising

2 comments :
On a perfect foggy walk kinda day this afternoon i listened to the newest podcast episode of the Bungee Connect Developer Network. I got turned on to this podcast show last week when i listened in on the episode on the OAuth initiative, which included Chris Messina, Larry Halff and Eran Hammer-Lahav and so far have enjoyed all four podcasts i listened to.

One of the podcasts i listened to today was with Jon Aizen of Dapper.net. Dapper provides a no-fee tool for making almost any structured web site data accessible via a REST API. On my last review of Dapper when it was first launched, i mentioned that it needed some UI work and it looks like it certainly has advanced in the last year and a half so it is probably time for me to dig in again. Starting with this short 'how to' video it is obvious that the UI is more intuitive and i spent about 30minutes playing around this evening and was able to create a dap that i might be able to use for a project i am doing (more on that in another post!).

During the podcast Aizen goes through some of the uses of Dapper and provides a very good overview of what the service is all about for both users and publishers. However that wasn't really news to me- the New DapperAds Semantic Ad Technology however was. At about minute 24 of the podcast Aizen provides an example of the power of Semantic Ad Technology with an example of a online grocer, using Dapper to dynamically generate Ads on recipe sites. So when someone for example is looking at a pumpkin pie recipe on a recipe site, the online grocer can by having a dap associated with the ingredients dynamically create a shopping cart of all the ingredients needed for that recipe.

Although not as complicated as the online grocer example Aizen gives, this Screencast of a simple Dynamic Ad creation in which in a couple of click a gaming website can quickly embed Amazon chicklets based on the game reviews that each page does provides a good overview of what they are looking to offer.

2 comments :

Rev said...

Glad you're enjoying the podcast. Let me know if you have any ideas on what else we might cover.
--Ted

daniela barbosa said...

Ted- thanks for stopping by. I will certainly let you know if i get any additional ideas that you might be interested in- but perhaps a followup to oauth around
Dataportability.org might be interesting.