I have to say that if the audience they are looking for are folks like me (perhaps with a little more buying power!), they have the right hook. I have met some great folks at sun in the last year and recently had the pleasure to take a tour of the Executive Briefing Center (with a walk by appearance by Scott McNealy) at the Menlo Park location and i am really impressed with what Sun is focusing on.
On the way work the other day i also watched the Robert Scoble's Podtech interview with Jonathan Schwartz. Here are my un-edited notes (well i corrected spelling) that i typed into my Blackberry on the BART as i watched:
- Free software or access to services grab early adopters
- Developers develop applications with open source people want to use those apps- they then buy or influence the buyers
- Tipping effect
- the majority of people in the world will see the internet first on the phone
- i have an official huge crush on JS
- Jonathan talks like other bloggers i am and run into-"on my blog i said", "on my blog i say"
- IT as a competitive advantage vs IT as a cost center but as an enabler to their business
- flower shop example- sun doesn't service customers who see IT as a cost center
- big providers- look at the internet as a way to increase revenue and need to develop things that are more relevant to those enterprises
- electricity- not just running fast-eco responsibilities -he plays an eco hippie on tv -Ha-
- he wished Robert a bubble-ha-ha!
- folks that drive IT decisions is what he cares about. And how it can grow his business --save money on power- good for you and me