ok call me a dork- i am and proud-but how cool is the fact that Sun Microsystems held a press conference in Second Life? Looks like among others at Sun, John Gage got it back then and gets it now.I have to say that if the audience they are looking for are folks like me (perhaps with a little more buying power!), they have the right hook. I have met some great folks at sun in the last year and recently had the pleasure to take a tour of the Executive Briefing Center (with a walk by appearance by Scott McNealy) at the Menlo Park location and i am really impressed with what Sun is focusing on.
On the way work the other day i also watched the Robert Scoble's Podtech interview with Jonathan Schwartz. Here are my un-edited notes (well i corrected spelling) that i typed into my Blackberry on the BART as i watched:
- Free software or access to services grab early adopters
- Developers develop applications with open source people want to use those apps- they then buy or influence the buyers
- Tipping effect
- the majority of people in the world will see the internet first on the phone
- i have an official huge crush on JS
- Jonathan talks like other bloggers i am and run into-"on my blog i said", "on my blog i say"
- IT as a competitive advantage vs IT as a cost center but as an enabler to their business
- flower shop example- sun doesn't service customers who see IT as a cost center
- big providers- look at the internet as a way to increase revenue and need to develop things that are more relevant to those enterprises
- electricity- not just running fast-eco responsibilities -he plays an eco hippie on tv -Ha-
- he wished Robert a bubble-ha-ha!
- folks that drive IT decisions is what he cares about. And how it can grow his business --save money on power- good for you and me

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