Sunday, May 21, 2006
Everyone wants your attention
daniela barbosa Sunday, May 21, 2006 attention
Back in March, i posted about a couple of things including TechCrunch a "weblog dedicated to obsessively profiling and reviewing new web 2.0 products and companies". On a daily basis Michael Arrington posts on various types of web 2.0 products. Thanks to TechCrunch, i have spent hours playing with Web based applications, have more usernames in various applications then i care to have and i am definitely on my Tech help desk hit list of people who download/use non-standard applications and browser tools . oh well...
If you are interested in Web 2.0 applications and how it will affect not only consumer interaction but also enterprise interaction with the web, you should definitely check them out once in a while- throw it in to your RSS reader.
Yesterday's post about Mytago was quite interesting because of the bridge between online and offline interaction. The concept is a user creates something that looks like a barcode and puts it on a poster or some other physical item, whoever sees the physical tag takes a snapshot with their mobile phone camera as a bookmark for the event. What comes next seems a little convoluted- but will definitely be streamlined with user input in the near future. Check out the 'who built Mytago' section on the help files- weekend tinkerings- lot's of that around here. This could potentially be a great way for vendors at conferences to interact with booth visitors-right?
An interesting application that i found through a comment on a different blog, by one of its creators is a "Attention management engine" called Touchstone. Back on the East coast i worked with a couple of clients that wanted functionality like desktop alerting of highly relevant news content. Client slide applications however tended to be a huge deterrent if we were looking at custom built applications. We even came out with a 'Factiva Alert' product that is no longer in the product line because it was client base and it didn't really fly with corporate IT support groups (and honestly the UI functionality was weak). Most alerting therefore is email or browser based. That was about 3 years ago, and i think that a convergence of the Web 2.0 functionality with client sided applications might be very interesting in today's enterprise world. I am going to keep an eye on this...perhaps even volunteer as an Alpha tester.