"In a survey of visitors to the websites of three newspapers in mid-sized communities far from the tech hubs on either coast, Harmon found that 30% of site visitors already have smart phones and that 25% of them are thinking about acquiring one. By contrast, the Nielsen Co. last summer said national smart-phone penetration was barely 17% while Harmon found it to be 25% among news-site visitors.
With about two weeks to go before the iPad ships on April 3, researcher Harmon said a “stunning” 30% of visitors to newspaper sites are considering the purchase of the latest Apple confection in addition to the 6% of respondents who already bought Kindles or another early e-reader."
He ends the post with:
"If newspapers fail to produce appealing cross-media content for the emerging tablet and smart-phone platforms, they will lose what’s left of their readers and advertisers to the competitors who do."So a couple weeks back i was glad to see that The Wall Street Journal like the New York Times is working on an iPad application and have an " iPad hidden from public view, chained to tables in windowless rooms"so they can test it out (would love to come across that room as i roam the hallways!). But of course Rupert loves the iPad, so maybe we will all get an end of fiscal year "iGift". [wishful thinking ~]