Via Tom Mandel's post over at the SuperNova Conversation Hub comes word that Reuters is making public a new social networking service built on Blogtronix called Reuters InterActive. I am suspecting that this the Financial services "MySpace" that Tom Glocer mentioned in the Guardian?
Last night i signed up (had to use corporate e-mail address) and it seems that there are currently three active communities; Carbon Market, Oil Market and Midnight Trader- US Equities some with thousands of members already. They have a short flash movie that takes you through the site.
The introduction material states that this is a place for users to interact with the market and enables those users to get questions answered by the market and get market opinion. There are many other media players that are trying to build communities with their readers- but i really like what Reuters is doing here- it is NOT just about Reuters content, they are providing a place for people to participate add their own content above and beyond comments and tags that you typically see in media communities.
Of course distributing their own content is important and in addition to building these communities - it is yet another way for Reuters to spread and bring value to their brand name, for example, it even has easy access to subscribe to Reuters Newsletters on specific subjects built in.
The targeting of the communities-come on only if you are really really interested in the Carbon Market are you going to join- will hopefully lead to a very engaged community that produces high value to all its members. Well done-
As a member of a community (you need to be accepted as a member) you can create posts, add comments (also allows for anonymous comments), upload information like spreadsheets (but only spreadsheets) and create your own site that you can can manage and invite others to see.
On the top left of this post is an example of the resources available to each community- including of course Reuters branded content, industry information like key facts, and web content that includes top Internet blogs.
The big thing that really bugged me was that i could not easily find who the Community Managers are- it seems like they are Reuters Editors and market experts? but i would like that prominently displayed prior to making a decision if i wanted to be in that community. You can easily find the other members of the community- but understanding who is the Community Manager could be important.
Communities around markets and such have been around for a long time- think of all the forums, blogs etc that trade industries have but this is something a bit different- if it works it is a very specialized social networking community that allows all participants to create and collaborate on content.
Over all good stuff and i look forward to keeping an eye on the process they make.
Oh yeah- if you are new reader to my blog please don't forget that : " The opinions expressed on this site are my own and do not necessarily represent those of my past,future or present employer".