Tuesday, June 26, 2007

Context and Aggregation are King- in the new business media world as well

From Chris Anderson's Long Tail blog a pointer to a new report from Bear Stearns that focuses on the 'long tail' of the entertainment industry, how technology is democratizing content creation, distribution and consumption and how media producers are addressing.

From the report some interesting stats on User Generated Content first:
"User-Generated Content (UGC) Is Not a Fad . . .
Some investors remain skeptical that UGC is more than a passing fad. However, in our recent online video survey, UGC is the No. 1 and No. 2 most popular content category among men aged 18-34 (M18-34) and among all respondents, respectively. Moreover, if we define UGC as page views only from sites such as Myspace.com, Facebook.com, Youtube.com, Wikipedia.org, Blogger.com, and Digg.com (which is quite conservative), we estimate that UGC now accounts for 13% of total U.S. Internet traffic, up from 0%-1% in 2004. Based on these statistics, we submit that UGC is here to stay."

Throughout the report there is a lot of information on the media producers themselves and how they are dealing with the explosion of video. The report has a focus on entertainment but with more and more 'news' outlets producing video some of the same issues and opportunities occur with business content which may include relevant video and audio information from business news sources, CEO interviews, executive speeches, shareholders meetings, and product reviews to name a few that would be of interest to corporate users.

From the report "apparent to us that as supply of video content rises, value will shift from content producers to aggregators and packagers of content that can best aid users in finding content that fits their specific interests".

Earlier this month when Dow Jones announced a partnership with PodZinger (now called EveryZing)to integrate audio and video content into Factiva products i was really excited exactly for that reason- adding metadata to that content set, providing context around video, audio and print is part of the value aggregators like Factiva provide.


Eric said...

UGC and social networking are increasingly about context as traditional media companies and Web 1.0 media properties evolve more interactive user experience. What we try to do at KickApps is lower barriers for web developers looking to invite their users to the party as active participants.

Eric Alterman, Founder/Chairman KickApps Corporation

daniela barbosa said...

Eric- Good stuff. Make sure all your client sites are easily findable by video search engines!!