Monday, April 02, 2007

Influential Post on Corporate social responsibility?

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According to this post on PRWeek's event blog Target Green listing the most influential blog or post is in a particular category for areas of interest to the green/clean tech community, one of my posts got ranked on top in the category of Corporate Social Responsibility. The post was a review of a service called which i thought was a good service and one that PR and corporate relations should keep an eye on. The San Francisco Tech Chronicles Blog just posted a review of the service as well. I just took a look at the site this morning and there doesn't seem to be a lot of activity so hopefully as they get buzz more users will participate.

Corporate Social Responsibility has certainly been a topic of conversation for may Fortune 500 companies and just this month, Fortune Magazine covers the 10 green giants, companies that have gone beyond what the law requires to operate in an environmentally responsible way. Being a frequent traveler who laments on fuel waste on empty flights, I was extremely happy to see Continental Airlines on the top 10 list and hope that their leadership (and perhaps social responsibility brownie points) will encourage other Airlines to do the same.

Corporate Social Responsibility certainly pertains to branding and image issues for example; Burger King's recent announcementt that they will be buying eggs and pork from suppliers that did not confine their animals in cages and crates but it has also presented a lot of opportunities for companies that are trying to service their client base with sustainable and green solutions like Sun Microsystems to name one of a few in the technology industry.

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