Corporate Social Responsibility- dotherightthing.com
Via Techcrunch an interesting new service at dotherightthing.com that is focused on corporate responsibility issues. Generated mostly by user submitted content, companies are ranked for doing the right or wrong thing. From their tutorial page, ratings of companies are determined by two factors: the ratings of the activities the user and the rest of the community find important and the number of people who found each of these activities important. Both companies and consumers are encouraged to participate.
There are many 'watchdog' bloggers out there and if this service if sustainable (it is still too early to evaluate), it could be one central point for monitoring consumer sentiment on corporate social responsibility. I would however like to see a couple of enhancements including the ability to subscribe to company specific RSS feeds and potentially an aggregated company ranking going across all the existing rankings on that company.
Another thing for PR and Corporate relations to keep an eye on.