In his post about some book statistics from ParaPublishing.com he highlights some pretty scary statistics but on the site there are also some interesting ones about publishing publishing itself. Here are the scary ones:
- 58% of the US adult population never reads another book after high school.
- 42% of college graduates never read another book.
- 80% of US families did not buy or read a book last year.
i like to send customers books that i think they would find interesting or have come up in our conversation. i take the time to personalize them by using these book labels i made a while ago that i sign and stick on the inside of the bookcover. Many times i also bookmark sections....yes with 'old' fashion post-its...with notes about why i think they should read those sections. This is what the labels look like (let me know if you want the template):
lately i have also been thinking about using applications like Google Notebook and del.icio.us to record items of interest and send them to clients. Social booking could be a great way to personalize and share with clients on a one to one basis.
i read a lot of books as many as i can fit in between, work and reading my blogs! Recently i began keeping a bookshelve on ning . I like the concept of a virtual bookshelve so people can see what i am reading but didn't want to put it as a banner type thing on my site so i keep in on my ning. In a recent mid year performance management review i pointed to my ning so that my manager and others may review what i am reading.
i am splitting for the weekend and i won't be back online until monday in my bag for my trip is this book , i am taking time off from business related books.
on a side note- check out the sun blogger rolls posts mostly from today- you will see that sun bloggers are being extremely transparent about the changes and the layoffs that are effecting themselves as well as their colleagues-straight from the top they take directions.