This holiday season we headed down to Florida to spend some time with the families both on the west and east coast of Florida. So we managed a couple of days on each coast which is usually just enough for me (i admit i am not a big fan of Florida often citing this great Bugs Bunny clip to compliment my feelings).



But none the less i know a lot of good people who live in Florida so i will let it be because that is not the point of my post~ The reason i am writing this post is that through the week we were there one of the things that i observed (as i remained mostly offline by choice) was the incessant mentioning of Facebook- and this was not in my Silicon Valley echo chamber so of course i took notice.

Now i have been on Facebook for a while, and have found it quite useful mostly around events but i have really never become a 'fan' of Facebook itself or its 'walled garden' strategies. Most recently i have been 'friended' by people who i went to high school/college/previous lives- and mostly i am kinda indifferent about it to tell you the truth. This afternoon i cleaned up my FB 'inbox' (so much noise!) and thought who would i like to connect with that i have not been in touch with over the years and i really could not think of anyone. call me indifferent and heartless if you care to...

So course i have read the articles about the growth of Facebook over the last year- and certainly did not doubt them- but rather chose to ignore the fact that Facebook has become a very mainstream social networking application- a social hub for many regardless of what age and demographic they are. So i think it is time for me to start paying more attention once again to Facebook again because you know my theory on consumers- the apps they use at home is what they want at work.

.....perhaps next time i go to Florida, people at the bar, supermarket, restaurant, and simply waiting in line will be talking about Twittering each other (i have no doubt that in many circles they already are!).