Saturday, November 01, 2008

Synaptica Has Got Its Head in the Clouds

No comments :
This is a re-post from a post i just published on the Dow Jones Synaptica and Taxonomy Services Team Blog- Synaptica Central. It is based on real conversations i have been having with clients that they can have access to our taxonomy and metadata management tool as a service instead of a client hosted application (something i find not may are aware although it specifically states it on the bottom of our features list).

The way companies are using software has been shifting- and if your head hasn't been in the clouds over the last few years i am sure you have noticed the shift to SaaS (Software as a Service) offerings and more services moving to the "cloud'. From The Economist's recent 14-Page Special Report on Corporate IT titled 'Let it Rise' focused on cloud computing, Microsoft's recent Azure announcement indicating an even bigger investment to moving services to the 'cloud', the recent discussions around Tim O'Reilly's post Web 2.0 and Cloud Computing , and of course discussions about the economics of cloud computing in today's world it is evident that these models- which are not really 'new'- are here to stay.

It is a little known fact- one that i am trying hard to ensure the marketplace knows, but Synaptica is available as a hosted application with complete access to most of all the features that are available (this includes access to robust Web Services). And just like the recent buzz in the marketplace, having access to Synaptica as a 'service' is something that recently we have been getting more and more requests about.

Who has interest in a Taxonomy and Metadata Management tool as a hosted model? Well it is not for everyone who has a need for a tool like ours, but for those who are interested it really varies. For example:

  • Small to Medium, Corporate libraries or Product Manager/Marketing groups who are managing various taxonomies and do not have a lot of IT resources for bringing a tool in-house but can really benefit from a centralized taxonomy management tool that can be accessed via the internet securely by their global colleagues that work on the vocabularies collaboratively

  • Companies that have an urgent need for a tool but don't have the resources to bring it in-house quickly at that specific point and chose a hosted model as a first phase to get their taxonomy development and deployment done

  • Companies that perhaps have an technology architecture that is based on the LAMP Stack that Synaptica at this point can not fit nicely into

  • Start-ups who are building a consumer service that requires a tool to manage their controlled vocabularies (e.g. product categories, navigation taxonomy etc.) but who do not have the IT infrastructure to host an application like Synaptica (e.g. most of their stuff is already in the 'cloud')

So with our hosted model, we can provide at whatever tier a company is at- an affordable and secure way to manage an important part of their business.

And the best part? Well coming in at the low-end, with access to a Synaptica hosted annual license (with full access to all editorial and administrative features including Web Services), you can basically choose to either use one of the premier taxonomy management tools in the marketplace or if you are so inclined- you can instead choose to spruce up your office by buying a Hyacinth Macaw Parrot, or perhaps you can buy one of your employees a nice baby shower gift like this blinged out Baby Pram or even update your office outside picnic patio area with the Kalamazoo Bread Breaker Two Dual-Fuel grill - yes, it really is your choice.

No comments :