- Send them a copy of Naked Conversations by Robert Scoble and Shel Israel- They hadn't read it yet and since i read the book last spring i have sent it to a handful of clients and prospects because it provides an awesome foundation as to the importance of blogs.
- Send them information about internal corporate blogging, specifically case studies and information to build a business case. A bit harder to find. So below are some items i will be sending (actually i will just send this post!).
Early last year i started talking about internal blogging and since then have also seen some great uses of blogging tools within my customer base, including promotion of library information services, executive 'voice' blogs, and group work blogs- but aside from generalizations it is hard for me to discuss specific case studies due to confidentiality agreements. So here are some items:
- Just this week, Rod Boothly from Innovation Creators posted a detailed post on 'How to use Blogs in the Workplace'. He has had other posts in the past that would be of interest to companies that are evaluating internal blogs including, Enterprise blogs cost $50K - so why aren't there more? and Enterprise Blogging.
- Suw Charman over at Corante has a category on 'dark' or internal blogs which includes this case study from an European pharmaceutical company (hopefully more are fore coming on this topic)
- Gilbane's Report from March 2005 on Blogs and Wikis: Technologies for Enterprise Applications?
- A glance at IBM internal Blogging
- Charlene Li's Forrester's Report on Blogging platforms.
- In Optimize: EMS: Adventures In X-treme Web 2.0 Specialty retailer EMS uses blogs, wikis, and BI tools to expand collaboration internally and externally with business partners.
- A couple of articles i found in the factiva archive that are not available on the web so i won't link to.
If you have additional resources you can share about internal blogging in the enterprise please add to the comments! thanks-