Showing posts with label social bookmarking connectbeam. Show all posts
Showing posts with label social bookmarking connectbeam. Show all posts
Monday, November 27, 2006
Social tagging in the enterprise podtech video
Puneet Gupta the CEO of Connectbeam pinged me today notifying me that the Scoble Show has finally posted his interview and demo video of the Connectbeam social tagging enterprise solution. Puneet and i have had several conversations since we met at the Office 2.0 conference. Since i am very interested in this space i am hoping that soon we can work on some client engagements together because i see social tagging as a way to enhance information sharing and delivery in the enterprise. If you are interested in how social tagging behind the firewall can potentially be addressed you should check out the videos.
Connectbeam is not the only enterprise social tagging application out there and the long awaited IBM dogear tool is expected to come out next year and i have heard of enterprises successfully using open source tools like scuttle but from what i have seen and Puneet and i have discussed, i think they have a very good understanding of the Enterprise need- down to the fact that a tool like this needs to address the "what is in it for me" question that all enterprise applications struggle with as they get adopted
Our latest conversation was focused on sales users and the possibilities of an enterprise social tagging tool as a collaboration and knowledge capture system in the world of the Sales. Sure sharing is a bit weird (competitive pressures and paranoia) but when competing for the complex sale that may include an entire team within sales, marketing and product a collaboration tool like social tagging/bookmarking can easily show its worth. A couple months back i blogged about Account Planning in a Web 2.0 world- a simple use case for a complicated and what we all know as a tedious task that most sales teams do not enjoy doing.
One of those companies that has implemented social tagging behind the firewall is Mitre. I met Laurie Damianos at the Taxonomy Bootcamp last month where she and her colleague Donna Cuomo presented on a panel on "Social Tagging: Does It Work Inside the Firewall?". Back in May I had read Mitre's Social Bookmarking in the Enterprise white paper on a 6 month pilot and became immediately fascinated with the potential of social tagging in the enterprise. Laurie just recently sent me the updated version of this white paper 'Exploring the Adoption, Utility, and Social Influences of Social Bookmarking in a Corporate Environment'. The paper has been accepted for presentation at HICSS, the Hawaii International Conference on Systems Sciences in January 2007. The paper has not yet been published anywhere but will be available electronically through the conference proceedings in early January. Laurie was kind enough to share the results with me. i am not sure if i can blog about it so i will wait till it's published because their are some very interesting patterns and results that the Mitre organization found.
Connectbeam is not the only enterprise social tagging application out there and the long awaited IBM dogear tool is expected to come out next year and i have heard of enterprises successfully using open source tools like scuttle but from what i have seen and Puneet and i have discussed, i think they have a very good understanding of the Enterprise need- down to the fact that a tool like this needs to address the "what is in it for me" question that all enterprise applications struggle with as they get adopted
Our latest conversation was focused on sales users and the possibilities of an enterprise social tagging tool as a collaboration and knowledge capture system in the world of the Sales. Sure sharing is a bit weird (competitive pressures and paranoia) but when competing for the complex sale that may include an entire team within sales, marketing and product a collaboration tool like social tagging/bookmarking can easily show its worth. A couple months back i blogged about Account Planning in a Web 2.0 world- a simple use case for a complicated and what we all know as a tedious task that most sales teams do not enjoy doing.
One of those companies that has implemented social tagging behind the firewall is Mitre. I met Laurie Damianos at the Taxonomy Bootcamp last month where she and her colleague Donna Cuomo presented on a panel on "Social Tagging: Does It Work Inside the Firewall?". Back in May I had read Mitre's Social Bookmarking in the Enterprise white paper on a 6 month pilot and became immediately fascinated with the potential of social tagging in the enterprise. Laurie just recently sent me the updated version of this white paper 'Exploring the Adoption, Utility, and Social Influences of Social Bookmarking in a Corporate Environment'. The paper has been accepted for presentation at HICSS, the Hawaii International Conference on Systems Sciences in January 2007. The paper has not yet been published anywhere but will be available electronically through the conference proceedings in early January. Laurie was kind enough to share the results with me. i am not sure if i can blog about it so i will wait till it's published because their are some very interesting patterns and results that the Mitre organization found.
Posted by
daniela barbosa
Monday, November 27, 2006
Sunday, October 15, 2006
Collaboration in the Enterprise- take 1 Social bookmarking
Last week i attended the Office 2.0 conference where the topic of collaboration in the enterprise was a main topic across all the Office 2.0 products and services we looked at. Sure there was a lot of conversations about the technologies- (multitenancy, issues of synchronization and data migration, connectivity, etc)- that will drive the Office 2.0 experience, but we know that without user uptake and participation the coolest and best technology supported tools will not provide the value that these vendors propose to provide in the enterprise. I have been going to KM conferences and reading about collaboration struggles in the Enterprise for years and the issue seems to be the same and one that was discussed last week- if we build it will they come? And if they come- will it stick?
How do we get people to collaborate and to sustain levels of collaboration throughout their careers at an enterprise? What is in it for them? What tools will the new digital natives coming into the enterprise need to be successful and how can we grab the knowledge that is about to walk out of the door with the baby boomers? These questions aren't new but what is being described as Web 2.0 in the enterprise could possible be a new way to try to address these issues.
Back in May i posted about social bookmarking in the Enterprise that lead to some very interesting conservations and the topic of social bookmarking in the enterprise has remained high on my list . Last week, while getting a tour of the tool, I had a chat with Puneet Gupta, CEO of ConnectBeam a new player in the social collaboration enterprise space.
Some folks in the Enterprise shriek when they hear terms like folksonomies- which can be one of the outputs of a social bookmarking tool. I don't claim to be an expert. LibraryClips has a good collection of links that addressed this topic last year that you should look at if you are interested in the folksonomy-taxonomy discussion. I spoke to Puneet Gupta and he certainly doesn't come about as someone who believes that Connectbeam and other tools out there that are targeting the enterprise are looking to replace enterprise taxonomies-augment them, yes- make them more valuable, yes- drive collaboration, yes.
From what i heard, he like others are trying to build a 'passable bridge' from what people are calling enterprise 1.0 to enterprise 2.0 (yeah don't wince)- workers do it on a daily basis with the tools they are turning to (like enterprise wikis and blogs that continue to be 'mashed-up' with enterprise applications)- Enterprises can't fight that and an enterprise metadata tool (or whatever you want to call it) that is able to take both worlds could be the needed suspension cables that flex the bridge when the wind blows yet keeps it passable and solid bi-directionally. As Peter Morville states in Ambient Findability (pg.139) "Ontologies, taxonomies, and folksonomies are not mutually exclusive. In many contexts, such as corporate web sites, the formal structure of ontologues and taxonomies is worth the investment. In others, like the blogosphere, the casual seredipity of folksonomies is certainly better than nothing. And in some contexts, such as intranets and knowledge networks, a hybrid metadata ecology that combines elements of each may be ideal."
Let's imagine that social bookmarking in the enterprise will take off and become accepted and widely adopted and then let's look at some of the disadvantages of Social bookmarking listed in Wikipedia. Then think about how established processes and tools can augment end-user collaboration tools like social bookmarking. The disadvantages listed include:
-can a taxonomy co-exist with a 'folksonomy' that is user produced through an enterprise social bookmaking tool?
-what would (or does) that look like?
-what would the role of a taxonomy/ontology/metadata 'manager' or similar roles look like?
How do we get people to collaborate and to sustain levels of collaboration throughout their careers at an enterprise? What is in it for them? What tools will the new digital natives coming into the enterprise need to be successful and how can we grab the knowledge that is about to walk out of the door with the baby boomers? These questions aren't new but what is being described as Web 2.0 in the enterprise could possible be a new way to try to address these issues.
Back in May i posted about social bookmarking in the Enterprise that lead to some very interesting conservations and the topic of social bookmarking in the enterprise has remained high on my list . Last week, while getting a tour of the tool, I had a chat with Puneet Gupta, CEO of ConnectBeam a new player in the social collaboration enterprise space.
Some folks in the Enterprise shriek when they hear terms like folksonomies- which can be one of the outputs of a social bookmarking tool. I don't claim to be an expert. LibraryClips has a good collection of links that addressed this topic last year that you should look at if you are interested in the folksonomy-taxonomy discussion. I spoke to Puneet Gupta and he certainly doesn't come about as someone who believes that Connectbeam and other tools out there that are targeting the enterprise are looking to replace enterprise taxonomies-augment them, yes- make them more valuable, yes- drive collaboration, yes.
From what i heard, he like others are trying to build a 'passable bridge' from what people are calling enterprise 1.0 to enterprise 2.0 (yeah don't wince)- workers do it on a daily basis with the tools they are turning to (like enterprise wikis and blogs that continue to be 'mashed-up' with enterprise applications)- Enterprises can't fight that and an enterprise metadata tool (or whatever you want to call it) that is able to take both worlds could be the needed suspension cables that flex the bridge when the wind blows yet keeps it passable and solid bi-directionally. As Peter Morville states in Ambient Findability (pg.139) "Ontologies, taxonomies, and folksonomies are not mutually exclusive. In many contexts, such as corporate web sites, the formal structure of ontologues and taxonomies is worth the investment. In others, like the blogosphere, the casual seredipity of folksonomies is certainly better than nothing. And in some contexts, such as intranets and knowledge networks, a hybrid metadata ecology that combines elements of each may be ideal."
Let's imagine that social bookmarking in the enterprise will take off and become accepted and widely adopted and then let's look at some of the disadvantages of Social bookmarking listed in Wikipedia. Then think about how established processes and tools can augment end-user collaboration tools like social bookmarking. The disadvantages listed include:
- no standard set of keywords (also known as controlled vocabulary)-
- no standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.)
- mistagging due to spelling errors
- tags that can have more than one meaning
- unclear tags due to synonym/antonym confusion
- highly unorthodox and "personalized" tag schemas from some users
- no mechanism for users to indicate hierarchical relationships between tags (e.g. a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese)
-can a taxonomy co-exist with a 'folksonomy' that is user produced through an enterprise social bookmaking tool?
-what would (or does) that look like?
-what would the role of a taxonomy/ontology/metadata 'manager' or similar roles look like?
Posted by
daniela barbosa
Sunday, October 15, 2006
Subscribe to:
Posts
(
Atom
)
