Thursday, May 28, 2009

Conversational Corporation Roundtable Wrap-Up

Yesterday afternoon i had the privilege to moderate a panel discussion with David Meerman Scott, Marketing Strategist, Keynote Speaker, and Author of World Wide Rave; Shel Israel, Best selling author of Naked Conversations and the upcoming book Twitterville and David Spark, Tech Journalist and Founder of Spark Media Solutions as well as about 15 attendees from different verticals, job roles and levels of participation in the use of social media.

David Libby, one of the attendees has a detailed posted based on the notes he took that provides an excellent overview of the discussions that took place. We also recorded the session via, which i have embedded below.

The Roundtable discussion was a chance to learn from the attendees and the panelists what companies need to think about and how they need to approach being a 'Coversational Corporation'. The title comes from a recent ebook that i published with Shel Israel (one of the panelists), Robert Scoble and Greg Merkle called the The Conversational Corporation: How Social Media is Changing the Enterprise'.

I started off the discussion with introductions, asking the participants to tell us what they would like to get out of the discussion, the list was diverse and included:
  • How invested do we want to be from the start?
  • How do we work with our legal departments? (we had a good conversation about legal being very good at focusing on 'risk' and that we still have issues going to trial)
  • What are some of the non-traditional ways to do business using social networking
  • How do you bring it all together? (tools, messages, initiatives)
  • How do you stay ahead of your clients? (especially important for professional services providers)
  • Transcending Time-zones with social media for global companies and clients
  • Non-profit use of social media
  • Social Media-> how different is it from PR?
  • Using Social Media to coordinate and promote events
  • How to get your Salesforce into the conversation?
  • Things to keep in mind when thinking about using social media in a regulated industry
  • Focusing on the Story.....instead of the Tools!
I think we covered most of the questions that initially were put on the board and was pleased with both the pace and the participation of all the attendees.

To watch the video of the roundtable discussion, make sure you turn up the volume both on your PC as well as on the player below because some of the people in the back are sometimes hard to hear.

After the roundtable discussion and some drinks and appetizers out on the lovely sunny patio we got to take the participants on a tour of the Palo Alto Wall Street Journal printing plant which is always a treat!

A big thank you to all the attendees, panelists and internal Dow Jones people that made this event happen!
More photos from the event can be found here.


Brent-Stig said...

Very interesting Danieala - thanks for sharing.

Gennaro de Concilio said...

Hi daniela, I looking to work in Italy for develop this corporate communication philosophy.....
I would like make a contact with all presents to your convention because I would like create a Barcamp for this necessity of international markets.