So in case you don't know, Factiva's main business model is a content aggregator of premium sources. Simply put, Factiva collects over 10,000 sources in multiple languages, normalizes them adds a taxonomy and provides various destination products as well as XML feeds and Web services. We have some great products- but guess what-- i get paid zero, nilch, nada on content on any of those solutions and when clients ask i certainly tell them that. Our model is a bit different that traditional professional services groups attached to companies like software vendors, our gigs our not dependent on implementing a Factiva product- which i love but with that comes struggles in getting customers to see us as separate.
There has been a parody on Web 2.0 logos going on in the blogworld that people are uploading to flicker with the tag yay2dot0logoparody. I am not a visual graphic artists so i am doing my best to use that idea to conceptualize the conversation a colleague of mind and I recently had after debriefing from a meeting with a company last week that kept going back to Factiva content- honestly the back to content conversation was driven both by the account executive (who surprise, suprise also gets paid on content) and the customer....
using the logos of some of the biggie consulting firms and having a little fun with the Web 2.0 style logos...i present to you my suggestions for renaming Factiva Consulting Services....leave comments as to which is your favorite!
2 comments :
The third works best considering the Green circle is being utilized as the "I" similar to the traditional logo. But - obviously not all logos will have an "I" - so it's really finding a way to incorporate the circle into individual logo environments.
i like the third one
:)
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