we are yet again looking for a new car. fuel efficient but big enough to chart around this guy. So we have been looking mostly on craigslist and on local dealer websites. According to this article in Auto Racing Daily, Online Used-Vehicle Classifieds Outpace Print Ads Two to One and " Buyers under the age of 35 are more than four times as likely to be led to the vehicle they purchase by information found online than by print classified ads." Makes sense to me, especially for used cars. We are not quite sure which way to go - new or used- (although a new car will quickly become used once the big guy steps in with dirty feet!
I was thinking of walking down to the local cafe to pickup a copy of the San Mateo Times or The Mercury News to see what car advertisements they had. Before i did that i checked SFGATE.com which lead me to their online print Ads and then went over to the Mercury News to check out theirs. What i did not know is that some newspapers made their print Ads available online (how long have i been in the dark about this?) and could not find anywhere when this 'started'. The Ads are full size and in color and meet the same needs that a print version provides. Makes perfect sense since advertisers need to submit their Ads electronically anyway. Yet another interesting value that online newspapers offer to their readers.
Saturday, May 27, 2006
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