Sunday, May 07, 2017
Enter the Zebra
Yesterday's trip to the San Francisco Zoo, reminded me of the beauty of the Zebra and got me thinking why the Zebra is not as celebrated as other animals. Perhaps it is because it is not the most graceful of all equines, but to me they are certainly the most interesting.
Keeping with the Zebra theme, this morning's tweet by Esther Dyson, gave me some hope that some founders in Silicon Valley are still working on "companies that create a more just and responsible society" that will "hear, help, and heal the customers and communities they serve".
Why zebras?
Keeping with the Zebra theme, this morning's tweet by Esther Dyson, gave me some hope that some founders in Silicon Valley are still working on "companies that create a more just and responsible society" that will "hear, help, and heal the customers and communities they serve".
“Zebras Fix What Unicorns Break” by @sexandstartups https://t.co/uczYXdidLi— Esther Dyson (@edyson) May 7, 2017
Why zebras?
- To state the obvious: unlike unicorns, zebras are real.
- Zebra companies are both black and white: they are profitable and improve society. They won’t sacrifice one for the other.
- Zebras are also mutualistic: by banding together in groups, they protect and preserve one another. Their individual input results in stronger collective output.
- Zebra companies are built with peerless stamina and capital efficiency, as long as conditions allow them to survive.
Posted by
daniela barbosa
Sunday, May 07, 2017
Thursday, June 06, 2013
Anita Borg Institute Women of Vision Awards Banquet - Watch these Videos!
Last month I was lucky enough to get an invite to the Anita Borg Institute Women of Vision Awards Banquet, thanks to my boss Penny Herscher who is on the Anita Borg board. Wow. What a great evening, great attendees and inspiring speakers.
I have been sending around the links to the video to many of my friends (especially those with daughters! - highly recommend taking the time to watch these inspiring videos:
Keynote: Diane M. Bryant, Senior Vice President and General Manager of the Datacenter and Connected Systems Group (DCSG) for Intel Corporation:
>
Women of Vision Award Winner for Innovation: Maja Matarić, Professor and Chan Soon-Shiong Chair in Computer Science, Neuroscience and Pediatrics, Viterbi School of Engineering, University of Southern California
Women of Vision Award Winner for Social Impact:Vicki Hanson, Professor of Inclusive Technologies at the University of Dundee, and Research Staff Member Emeritus from IBM Research
I have been sending around the links to the video to many of my friends (especially those with daughters! - highly recommend taking the time to watch these inspiring videos:
Keynote: Diane M. Bryant, Senior Vice President and General Manager of the Datacenter and Connected Systems Group (DCSG) for Intel Corporation:
>
Women of Vision Award Winner for Leadership:Genevieve Bell, Director, Interaction and Experience Research, Intel Labs at Intel Corporation |
Women of Vision Award Winner for Innovation: Maja Matarić, Professor and Chan Soon-Shiong Chair in Computer Science, Neuroscience and Pediatrics, Viterbi School of Engineering, University of Southern California
Women of Vision Award Winner for Social Impact:Vicki Hanson, Professor of Inclusive Technologies at the University of Dundee, and Research Staff Member Emeritus from IBM Research
Posted by
daniela barbosa
Thursday, June 06, 2013
Tuesday, March 12, 2013
Wow Touching in The Enterprise IS OK
At last year's Dreamforce the FirstRain team had a blast filming a "Sh**T Dreamforcers Say" video, and my favorite bit was the opening clip that had me asking: "Touch the Enterprise? I thought touching was NOT work appropriate?". It took me a couple of takes to get that one right because we kept cracking up (watch the video through the end to see some of the out-takes).
We lead with that clip in the video because, not only was it funny, but we knew that salesforce.com was going to be aggressively pushing their Touch Platform at Dreamforce. After Dreamforce, I diligently read the book they were readily passing out to developers "Salesforce Touch Platform – Mobile Development Guide" (here's the free download). I totally got what they were working on, and since I had been tracking Enterprise Mobile App development in the marketplace for a while—and seeing it myself with our customers—I knew we wanted to package something up alongside their Touch Platform.
In addition to our well-loved, FirstRain enterprise iPad App, FirstRain had already delivered some pretty strategic mobile applications using standard technologies that salesforce.com was smartly pushing within their Touch Platform.
Now fast-forward to today, and we are pleased to announce that we have released FirstRain for Touch, an Enterprise Customer Intelligence Solution for the Salesforce Touch Platform. Go over to our blog MarketMine to read our blog post with the details on why this is so exciting for enterprise customers who want to quickly build and deploy enterprise-grade mobile apps.
Oh yeah, and "touching" in the enterprise—it's obviously not only acceptable, but is now expected from your employees ...
Photo| Flickr | lulutoo
Posted by
daniela barbosa
Tuesday, March 12, 2013
Tuesday, January 01, 2013
A Drawer Full of Good Fortune and Harmony
Every culture has their own traditions and New Year's (Eve or Day) tends to be one of those celebration days that many of them come out in full force as everyone looks forward to the new year ahead of them.
Me? Well there are many Portuguese New Year's traditions that my family has celebrated all my life. What have I carried on?
Wear brand new blue underwear to attract good fortune and harmony.
Every year, usually on the 31st of December, i run around checking stores for blue underwear for the three of us- not only wearing them on the 1st but shopping for single pairs of blue underwear (not an easy task since many blue ones are typically in packages) the day or two before has become a tradition for me.
And with that i hope for good fortune and harmony for all.
Posted by
daniela barbosa
Tuesday, January 01, 2013
Friday, September 07, 2012
Girly Geeks in Force at Dreamforce
Note: This post was orginally published on the FirstRain MarketMine Blog
I can't think of a better way to start a major conference then attending a conference sponsored networking event. From day one you are able to network and make connections with others, who can heavily influence the value you ultimately get from the conference.
- Hilarie Koplow-McAdams, President, Commercial/SMB Business Unit, Salesforce.com
- Geraldine Gray, Senior Consultant, Appirio & Founder of the GirlyGeeks
- Rachel Thornton, Vice President, Dreamforce, Salesforce.com
- Penny Herscher, CEO, FirstRain
- Sarah Friar, CFO, Square
- Deepa Patel, President, Halak Consulting
Want to learn more or attend the Women In Tech Event? If you are a Dreamforce attendee or Salesforce.com employee, visit the Girly Geeks Dreamforce Chatter Group and then RSVP here (email me if you need a code: dbarbosa@firstrain.com).
And don't forget, Dreamforce is only 10 days away and all of FirstRain is working hard to get #DF12ready! Most of the team will be present, whether they are at our booth (#1626!), wandering the expo and hosting meetups (interested in meeting up with us? Email us at DF@firstrain.com) or checking out the GE Capital Session--we are gearing up for a fun week!
Image|Flickr| Elizabeth Thomsen
Posted by
daniela barbosa
Friday, September 07, 2012
Monday, August 27, 2012
You Had Me At Hello. Smiling That Is.
Note: This post was orginally posted on the FirstRain MarketMine Blog.
- Why Crash Diets Don't Work: Diets don't work for losing weight, and they don't work for making sales quota.
- Collaboration is the mot du jour and without it, you won't be successful. We like “speed and agility” without the artificial steroids.
- FedEx, flexibility and yoga: this one got a lot of play, I think the sexy photo of the tattoo guy stirred up some interest. I wonder if people thought it was a buff Marc?
- Coach Needs you and we all need new hand bags (yes they have man purses for the savy dressed Salesforce.com male staff)
- Shout Outs to Salesforce.com: we work, we play but we all must give back and Salesforce.com leads the way with its non-profit work, Penny's talking about young girls and STEM
- Awkward, Choke, China and Will.I.Am and how SFDC can help them react, stay on top of the brand and coke drinkers everywhere.
Posted by
daniela barbosa
Monday, August 27, 2012
Tuesday, August 07, 2012
Harvesting Big Data for Social Business
Note: This post was orginally posted on the FirstRain MarketMine Blog.
Have you ever thought about how, when you are in a specific situation or have something very important on your mind, you begin to see it all around you? For example if you have ever been pregnant—ALL you see around you are other pregnant women, as if it were a global pregnancy epidemic! Last week Steven Feinberg visited our office and I learned about our brain's reticular activating system (RAS), the part of the brain that recognizes patterns and "makes sense" of your experience. Your brain does this by looking for evidence to prove your beliefs—yes, the part of your brain that spots all those other pregnant women, or all the Mini Coopers on the road!
So maybe it is my reticular activating system acting up because it was another BIG Monday morning for Social Business Big Data in my content streams. Here are some highlights:
"Why Big Data Will Deliver ROI For Social Business" If you are at all interested or affected by social business, then you have probably heard of Dion Hinchcliffe, whose focus has been social business and next-gen enterprises working with some of the biggest companies out there. In this post in InformationWeek, he talks about driving forward very real business outcomes by harvesting the missing social business intelligence capability within most organizations. You can follow @dhinchcliffe for daily knowledge of social business.
"Business Intelligence (BI) Trends Go Beyond Analytics" on Forbes.com by SiliconANGLE’s Editor Kristen Nicole. This popped up on my radar because it mentioned what we are doing at FirstRain, by adding context to the data FirstRain finds and packaging it up for business use so a sales professional can immediately understand their customers.
"Why Context Matters—Forget Real-Time, Achieve Right-Time" this one goes back a couple of weeks but I just found it and, although it is B2C focused, had a key point that addresses the B2B Social Business harvesting of Big Data:
"Customers and employees only want engagement aligned with self interest. Relevancy of information is required for customers and employees to respond. Real-time interactions quickly evolve into noise. Signal to noise ratios must be improved as garbage in will lead to massive garbage out. In some cases, customers don’t want engagement. They just want the experience.""Can Data Science Save the US Economy?" Saroj Kar, takes a slightly different take on the importance of Big Data by focusing in on the data scientists:
"In recent months in the U.S. alone, large organizations, from staffing companies to universities, have seen a growing interest in a new professional class around data. A curious mix of business expertise, analysis and information technology, this new title is underway in various vertical markets such as energy, commerce, healthcare and financial services. And if experts are right, this is just the beginning."I found this article because it mentioned our CEO Penny Herscher's recent TEDx talk on how "Coding is the New Literacy ". It not only highlights what we see in the marketplace as a real need for business skills but how FirstRain delivers (in doing the 'heavy-lifting' of data analysis for business users) such value to our customers—of course we have a team full of data scientists ourselves!
Have you seen more articles on the subject that we should highlight? Tweet them to me @danielabarbosa
Image| Flickr| adopted raebrune
Posted by
daniela barbosa
Tuesday, August 07, 2012
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