tag:blogger.com,1999:blog-9783047.post1602247083395890305..comments2023-12-19T02:18:05.429-08:00Comments on unstruc chitchatting: Wells Fargo Blogs: Case Study from Blogher Business Conferencedaniela barbosahttp://www.blogger.com/profile/13017233266605018199noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-9783047.post-70008400178712483392007-04-08T21:35:00.000-07:002007-04-08T21:35:00.000-07:00Daniela - Thanks for posting your notes .. great d...Daniela - Thanks for posting your notes .. great details!Tobyhttps://www.blogger.com/profile/00040457020085852360noreply@blogger.comtag:blogger.com,1999:blog-9783047.post-5949172447433579512007-04-04T10:21:00.000-07:002007-04-04T10:21:00.000-07:00Daniela, you are too kind! Thanks so much for blog...Daniela, you are too kind! Thanks so much for blogging our case study lab at BlogHer. The smaller group was a great place to address the specific challenges and successes, and you've done an amazing job of capturing all that here!<BR/><BR/>To build on what Ed said about the Student LoanDown name--it actually evolved once the project was underway. We had a few names that we submitted, and as with most things, getting this one approved took a bit of convincing! People either love it (think it's clever) or hate it (think it's too "cute"), but so far it has been a good descriptor that resonates with both our brand and our audience.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9783047.post-81346291304990182472007-04-02T17:26:00.000-07:002007-04-02T17:26:00.000-07:00Hi Daniela, glad to hear Staci's participation at ...Hi Daniela, glad to hear Staci's participation at BlogHer was helpful. We were happy to participate.<BR/><BR/>Regarding the name--good question! This was a tough one for us, as we wanted to balance the needs of brand qualities and striking a chord with this younger community. We discarded many names beforing deciding this one fit.Ed Terpeninghttps://www.blogger.com/profile/08211416674089451891noreply@blogger.com