Making Money on Twitter US$1,441.62 per tweet

This morning i read that Dell Sold $3 Million in sales through Twitter an accomplishment that should be acknowledged and is import for other B2C businesses to admire and try to replicate. $3 million is a small amount to Dell but still relevant (about .5% of their annual revenue of $61M )- since they are just getting started with the medium . {CORRECTION-thanks to Sandro: revenues 61B not $61M, and thus this is only 0.005% (one part in 20,000) of their revenue.] They use other social media channels as well so based on the viral nature of Twitter into other channels (Facebook, blogs, Youtube etc.) it probably is a combination of the originating points of the promotion codes on Twitter spreading out.

But let's say that the average PC purchase is $800 bucks. Using that average (i made that up) through Twitter they acquired ~ 3,750 customers. Depending on their retention and loyalty rates, long term these consumer acquisitions can be even worth more.

So i checked out their Dell Twitter accounts, and there are multiple Twitter channels- 34 of them on the Dell on Twitter page and that is not counting other Dell 'employees', 'fans' and 'followers' that are not listed that retweet. Just looking at the 'Dell Offers on Twitter' category, there are 10 separate accounts. Between theses 10 twitter accounts as of this morning about a total of 2,081 tweets had been published across those 10 accounts- so if my math is correct, Dell netted about $1,441.62 per tweet. Not bad for 140 characters.


Image|Flickr|striatic

Rutgers Drops “Library” from Name of School

The Rutgers University Board of Governors approved a resolution April 2 removing the words “library studies” from the name of the School of Communication, Information, and Library Studies. Effective July 1, its name will be the School of Communication and Information. The school’s faculty had voted 30–10 in favor of the name change at a February 4 faculty meeting. - posted on ALA site


As a graduate of the MLIS (Master of Library and Information Science) program at the Rutgers School of Communication, Information and Library Studies(SCILS) i am disappointed by this change. The article states that one of the reasons was that people thought that it was solely a library school- that is not a problem of the library studies program but a product of the school not being to define why Library Studies is just as important as the Communications and Information part of the program and that Library studies requires specific skills sets that the marketplace needs.

Image|Flickr|ksscils598s08

Semantic Technologies Conference in San Jose, CA June 14-18th

Just like last year, I am very excited about the upcoming Semantic Technology Conference in San Jose on June 14th-18th. The program looks great and aside from attending many sessions and i am also going to be very busy!

Starting on Sunday, June 14, 2009 from 02:00 PM - 04:00 PM we kick-off with the Semantic Code Camp, an event that is free for non-conference attendees as well (register here).

On Monday, June 15th from 6:00-8:00pm, The DataPortability Project is hosting a DataPortability get-together. As an added bonus, when you register to attend this meetup, you will get access to Chris Saad’s conference session "It's Time for Social Media to Become Personal Media" which takes place prior to the meet-up (5:00pm-6:00pm). You will have access to the full conference and you will be able to also network with all the other attendees. You need to register to get access into the conference center for the session and get-together. (contact me with questions)

On Tuesday, June 16, 2009 from 11:45 AM - 12:45 PM , i am super excited about being on a panel moderated by Paul Miller titled "Semantifying Social Networks" with Nova Spivack, Stephen A. Leicht and Amit Sheth. (for this session you need to be a conference attendee, please see below)

Interested in attending the full conference? Use the DataPortability Discount code: ST9DP . It will give the user $200 off a “full event” or “conference only” registration fee and $100 off a “tutorial day only” fee.

For example: If you are also interested in attending a full Semantic Search Day on Wednesday. Use the code to get you $100 off the day price of $195- costing only $95!

Here is what i look like, come find me if you want to chat~ See you in San Jose!