Thursday, November 30, 2006

Factiva Search 2.0 : [corrected] Finalists in Specialist Search Product

No comments :
This January we launched a new search experience called Search 2.0 and over the last few releases we have enhanced the experience quite a bit as well an integrated the experience into some of our other products like SalesWorks. Although an information professional by training (yeah i can build a mean boolean query) over the last few months i have found myself turning to the Search 2.0 feature more and more. The results are very relevant, the results page includes visualization that not only provides headlines results but summarizes the results through visualization and allows me to discover themes that i might not have known to search for using keyword and phrase clustering.

Since i am always looking for that information nugget about my customers, new technologies or general business news that might affect the enterprise environment Search 2.0 with my alerts via RSS have been fabulous.

Well the hard work that the product group has put into building this innovative search experience has paid off. This week the International Information Industry Awards took place in London. Hosted by Online Information 2006 and Information World Review, the awards offer the chance for the global industry to recognise the achievements of information teams, information and content management projects, vendors and individual information professionals.

Factiva Search 2.0 was awarded [note corrected on Dec 1st: we are a finalists of] one of the Best Specialist Search Product

* Exalead
* Factiva Search 2.0
* Nexidia Rich Media Search
* Vivisimo
* Trexy.com

Congrats to the product well done- and you have me addicted!

If you want to try it yourself use the search box below- if you want a demo id- drop me a line. daniela[dot]barbosa@factiva.com


<span onclick=




please let me know if you run into issues with this search box-

Tuesday, November 28, 2006

Factiva Social Media Roundtable- It's a go!

No comments :
I have been busy over that last few weeks putting the final touches on the Social Media Roundtable that Factiva will be hosting on December 5th in Palo Alto. Although i still have some final confirmations that i am waiting on the list of attendees has shaped up to be excellent. i am super excited that the folks in my product group that are coming out for the roundtable from New Jersey are going to get a chance to get some real life use cases of how producers, consumers and enablers of Social Media are thinking about measurement in the enterprise space.

I created a wiki for the event that can be accessed here: http://factivaroundtable.pbwiki.com/

Jeremiah Owyang, who will be moderating the event recently had a great blog post about 'Companies that Measure Social Media, Influence, and Brand' - although comprehensive in itself- the beauty of the list is that others have contributed to the list- if you know of other companies and tools please add them to his post!

Monday, November 27, 2006

Social tagging in the enterprise podtech video

No comments :
Puneet Gupta the CEO of Connectbeam pinged me today notifying me that the Scoble Show has finally posted his interview and demo video of the Connectbeam social tagging enterprise solution. Puneet and i have had several conversations since we met at the Office 2.0 conference. Since i am very interested in this space i am hoping that soon we can work on some client engagements together because i see social tagging as a way to enhance information sharing and delivery in the enterprise. If you are interested in how social tagging behind the firewall can potentially be addressed you should check out the videos.

Connectbeam is not the only enterprise social tagging application out there and the long awaited IBM dogear tool is expected to come out next year and i have heard of enterprises successfully using open source tools like scuttle
but from what i have seen and Puneet and i have discussed, i think they have a very good understanding of the Enterprise need- down to the fact that a tool like this needs to address the "what is in it for me" question that all enterprise applications struggle with as they get adopted

Our latest conversation was focused on sales users and the possibilities of an enterprise social tagging tool as a collaboration and knowledge capture system in the world of the Sales. Sure sharing is a bit weird (competitive pressures and paranoia) but when competing for the complex sale that may include an entire team within sales, marketing and product a collaboration tool like social tagging/bookmarking can easily show its worth. A couple months back i blogged about Account Planning in a Web 2.0 world- a simple use case for a complicated and what we all know as a tedious task that most sales teams do not enjoy doing.

One of those companies that has implemented social tagging behind the firewall is Mitre. I met Laurie Damianos at the Taxonomy Bootcamp last month where she and her colleague Donna Cuomo presented on a panel on "Social Tagging: Does It Work Inside the Firewall?". Back in May I had read Mitre's Social Bookmarking in the Enterprise white paper on a 6 month pilot and became immediately fascinated with the potential of social tagging in the enterprise. Laurie just recently sent me the updated version of this white paper
'Exploring the Adoption, Utility, and Social Influences of Social Bookmarking in a Corporate Environment'. The paper has been accepted for presentation at HICSS, the Hawaii International Conference on Systems Sciences in January 2007. The paper has not yet been published anywhere but will be available electronically through the conference proceedings in early January. Laurie was kind enough to share the results with me. i am not sure if i can blog about it so i will wait till it's published because their are some very interesting patterns and results that the Mitre organization found.

Wednesday, November 22, 2006

Arrington's Wall Street Journal B1 Debut and i got the plate to prove it

6 comments :
Factiva as you know is a subsidiary of Dow Jones- of Wall Street Journal fame. I called in a favor a couple weeks back and i received it at the office today. Just in time for holiday gift giving time- how nice.


Check out the video to see what is is all about.





Michael- let me know how i can get it to you. daniela[dot]barbosa{@}factiva.com

Tuesday, November 21, 2006

Trusted Sources

No comments :
This morning Steve Rubel posted on another fake news story that showed up on the prominent site Digg. This one claimed to be from a Reuters wire that was recalling the new Sony Playstation. Digg is a site that allows users to vote on content to promote it to the top- more here.

It isn't the first time that this has happened and back in October i was sent this Silicon Valey Watcher piece by Tom Foremeski on Web 2.0 and trust:


But mashing up feeds and data means trust in the source.
I pointed out that Google News recently was carrying a news headline that had been hacked, it carried an anti-US anti-Israel message. In that case, Google had not verified the content, it was corrupted, and that corrupted trust in Google.

In the brave new world of web applications and mashups, verifying that content comes from where it says it does will be absolutely critical. But how will that be done?

Mr Boloker said that feeds could be signed with security certificates but he also acknowledged that even Microsoft has had problems with security certificates.

Trust will come from long standing relations, contracts, and also using security technologies, said Mr Boloker. "It will come from your relationships with your vendors and an established history of trust. You will assign different levels of trust to a feed. And trust will be offered as yet another service."


In my post yesterday i mentioned credibility in delivering content to enterprise workers- it is the same trust that Mr Boloker mentions above. One that enterprise customers are willing to pay a premium to ensure. And these trusted sources do not only have to come from main stream media they will come from 'trusted' blog networks like those that are syndicating bloggers and bloggers whose credibility has been built through trusted engagement with their readers and peers.

Monday, November 20, 2006

And where did i go first to learn more?

No comments :
I got the news today about the Yahoo partnership with a consortium of seven newspaper chains, from the New York Times article via a Factiva Editor Choice Track Folder on 'Online/Intranet services'.

Maybe my experiences and work habits are from being a information junkie-because who really has the time to test out all the gadgets like me! But here is how it went:

I have this factiva news folder feeding into my RSS readers (currently Bloglines, Google Reader, and Attensa) (i am running some usability tests and i just updated them all with the same OMPL) as well as a new 'Attention Management Engine' called Touchstone that is 'almost Beta' that i have been testing out. (i came across Touchstone back in May, was invited to participate in the Alpha which sat in my inbox but after meeting Chris Saad this month at the Web2point2-un-conference and having a couple of conversations about what he is doing, i knew i had to give it a try).

I had a late start today because i am feeling a bit under the weather today. So when i mustered up the energy to start-up my computer i already had business to take care of in my inbox so no time to browse my news feeds.

So where did this article get my attention?

>>it first popped up in the ticker feature of Touchstone early in the morning (i didn't do a screen capture so this link is a standard view)
>>i clicked on the item to read the full text of the NYT article within factiva.com
>>i read the article and forwarded to a couple of folks- had an IM quick chat with one of them
>>Later on in the evening when i had some time i went to Techmeme to 'listen' in on the conversation around the topic. And what an interesting conversation it has been (expand the discussion function once you hit the page).

This is not the first time Yahoo! or Google has tried to become more of a player in the main stream media aggregation business and i am sure it won't be the last.

Working for a content aggregator in the media business should worry me- but it doesn't because as i talk to clients what they are trying to do is deal with the information overload that their employees are being bombarded with. They are not looking for more free content- but more relevant, timely content that is free of distractions and tools to faciliate the redistribution of that content in order to encourage collaboration and knowledge sharing.

Credibility in delivering information to enterprise workers is key (and mainstream media brings that credibilty hence why Yahoo! wants it) but consistent delivery tied to the employee's profile and what they are trying to do is just as important. While free search and news services are trying to acquire 'premium' content for consumers, we have been busy delivering enterprise solutions that meet very specific needs in the enterprise information delivery world- using years of experience in the space to deliver solutions that bring main stream media as well as new media sources like blogs to the user at the right time, in the right place with little effort by the end-user. Maybe they will eventually come into this space
once they build out their content distribution model (i see Google specifically going into the enterprise space) but we seem to have a 25+yr lead on them at this point.

and a reminder if you new to reading my blog and haven't read the disclaimer above:
The posts on this blog are provided ‘as is’ with no warranties and confer no rights. The opinions expressed on this site are my own and do not necessarily represent those of my past,future or present employer.

Corporate thinks i am a party girl thanks to Google

3 comments :
Yesterday I got pinged by one of our PR folks that i hadn't spoken to in a while (probably since i left princeton,nj two years ago?) essentially commenting on how i was certainly the party girl around town. Her source? Her Google Blog Alert for 'Factiva'- yeah i get those to and i had noticed it as well!

Sure i have been going to a couple of after hours events as well as conferences and events that are being blogged and since i am a proud 'factivite' whenever i meet someone i talk about myself, my passions and what i what i do as part of my day job - lucky for me corporate is cool about that.

I always learn something and meet someone new at these events- most are on the meetup circuit for start-ups and other folks interested in the web 2.0 world and sometimes it is just a plain great party like this weekend's Laughing Squid anniversary party.

The Bay area is happening and aside from very serious blogging about technologies there is also a new wave of blogging on the social scene, as usual Jeremiah has a good write-up about what is it all about with a focus on one of the new blog rags bub.blicio.us. that was recently launched by a couple of great folks that i have coincidentally been running into at many events. Sure we have a little fun while we are at it but just like in a 1.0 world, well connected intelligent folks bring interesting; conversations, connections, business opportunities and trusted relationships.

Sunday, November 19, 2006

Wikis Case Studies in the Enterprise

No comments :
Last week i went to lunch with a client and we had a great conversation about 2.0 tools in the enterprise specifically related to sales organizations. One of the tools that we discussed was Wikis- during our conversation i mentioned that i had recently read a good "use case" blog post on the use of wikis within a sales teams (i define sales team not only Account managers but Sales Engineers, professional services, support etc.- anyone that is responsible for servicing the client in a B2B company)

The post that i was referring to was from the Socialtexts new VP of Sales Kris Duggan- in his post 'Sales Meets Wiki' he describes some use cases based on his own experience in joining the Socialtext organization and using their in-house tools, besides talking about group memory and transparency that he has experiences he wrote:


Team selling and leveraging your resources
(The number one rule in sales!) Last week, a prospect asked me for a comparison between Forums and Wikis for creating a community. "Good question," I thought, "do we have any collateral on that?" A quick search of our corporate wiki didn't show anything promising. So I posted a wiki page called "Forums vs Wikis" with a few starting comments and the purpose of the page, knowing that our team of 30 constantly watches the "What's New" section of our wiki. Within four hours, five team members, including engineers, had contributed to the wiki page with numerous revisions. I had basically a final version that I simply exported as a Word doc, tweaked with final formatting, and emailed to the customer. Hmmm... the ability to dynamically leverage my internal resources and create immediate content for customer facing activities -- pretty cool. This plays into the whole "wisdom of crowds" and "power of the many" ideas too, in that I could have gone to one or two people in marketing and asked, but would it have been as good and as timely? Probably not.


Now, Socialtext happens to be a Wiki company so of course they better get it right (yeah aren't we all supposed to eat our own dog food?) and it still a small organization but it is an excellent example of the use of Wikis.

While i was looking around today for some other use cases to share with my client, i also found this post from Andrew McAfee from the HBR Faculty Blog that outlines an example of a company with 1000 employees that is a follow-up from a request he had made for real use cases of deep Enterprise 2.0 penetration. This use case goes beyond wikis and addresses things like tagging and tag clouds. Once again the company that is presented in the use case is a company does does work with client's intranets and extranets- so they are in the middle of it.

If you know of any other use case of wikis being used in sales organizations particularly, please leave it in the comments or shoot me a note.

RSS cleaning leads to finding new HP Executive Blog on "The Changing face of Media"

No comments :
I was organizing my RSS feeds this afternoon- something i do every once in a while in batch mode when i feel like things are getting out of control and i am not getting the value that i should be getting. I still find the Bloglines interface for organizing my feeds weak and since i recently imported my OPML files into Google Reader, i used Google's manage subscriptions features to quickly move things around to represent what my world is looking like today. Once i have the OPML file updated to my current attention requirements i can import the same profile to some of the other feed aggregation tools i am currently using/trying (more on that soon).

Today after some deletions, i started categorizing my 'customer' feeds in named company groupings instead of the one customer bucket that i have been using which follows a growing trend when their are multiple bloggers i track for each company. i have posted before about my use of blogs to engage with customers and my feed reader is certainly one of the tools i use.

My customer feeds are either corporate sponsored blogs, executive or employee sanctioned blogs like the Sun , HP, and Microsoft blog rolls or blogs of people who i read, or found somewhere and know where they work. Folks are usually open about who they work for and sometimes looking at someone's 'About' page or their LinkedIn profile can provide valuable information about where they work and what they actually do.

How do i try to find relevant blogs that will help me engage with my clients?

Aside from keeping my eyes out for new blogs to add as i travel around the blogsphere reading people's comments and following links, i use sites like the Fortune 500 Business Blogging Wiki, as well as Debbie Weil's BlogWrite for CEOs (right side bottom) and just also found the new Fortune 500 Blog Project Wiki. All great resources if you want to find out who is blogging in the top companies which tend to be my focus. I also keep Google Blog Alerts and Technorati searches with top company names (although the noise factor is quite loud there because they tend to be companies that are mentioned quite often in the blogsphere).

There however doesn't seem to be a tool to alert you of new blogs that you might be interested in at this point. So today, i also went to check out the main executive blog listing site for HP to see if there were any new blogs and found that there is a new blog on "The Changing Face of Media" which i immediately subscribed to. From the blog description:
Mary Bermel (Director of Interactive) and Scott Berg (Worldwide Media Director) both will discuss the fast paced and changing interactive and media marketplace that has impact not only in the tech industry but for other industries as well. They will discuss they're own experiences, trends, challenges, business models, changing technology, and consumer insights. In addition, they'll comment on what they see and hear about other companies and HP'’s own experience in managing media.

The most recent post by Mary Bermel is about User generated content and asks what the right approach for marketers is to take in social network environments. The next post she writes will be on examples that she thinks truly develop community which i am looking forward to reading. Eric Kintz's blog is also another good read with the latest post about Corporate Blogging in Europe (he is VP of Global Marketing Strategy & Excellence for HP).

I am satisfied with my latest cleaning efforts.

Saturday, November 18, 2006

Guess i am cool because i am passionate

2 comments :
One of my colleagues in corporate Glenn Fannick thinks that i am the coolest Factiva employee- if cool is being passionate then i will take it.

Over the last few months Glenn and I have been been having some great conversations about monitoring and measuring media- both main stream media and consumer and corporate generated media. If you take some time there are many others that are talking about the same topic on the web (i will post some links another day because it is a gorgeous day today and taking the dog for a walk on the ridge convinced me that i want to go out and play!)

I of course think Glenn is way cooler then me because he really understands the inner workings of the Insight Product Suite- he is the middle of the product development group. When he comes out here next month we are going to change the fact that i only now the top level stuff (i really haven't been involved in this product line this year but my attention obviously keeps going to it).

Our Social Media Roundtable event next month is now filled with some great folks which is very exciting but i am thinking that with Glenn in town perhaps we should also organize an informal get-together with some other 'cool' folks that are in the middle of talking about the same thing. I will try to work something out. If you are interested drop me a line daniela[dot]barbosa{at}factiva.com.

Wednesday, November 15, 2006

Amanda Congdon to report on "verified information"

No comments :
Ok this is precious- i need to get to sleep but instead i am reading about how Amanda Congdon is going to report the facts

with her new gig at ABC via the Frank Barnako's MarketWatch Media Blog: "I do want the news show to have a certain amount of integrity," she told Business Week. "While I will be giving commentary," the 25-year-old actress continued, "this will be information that has been verified." .... "It's ABC News, so it definitely needs to be not false information."

Frank Barnako comments that he couldn't make this stuff up- i agree he couldn't- because he works for MarketWatch and writes one of their official blogs, but now a days of course you can never know...so i even checked the Business Week article myself- because you know i don't want to report any false information here......

Tuesday, November 14, 2006

Licensing Bloggers Content

No comments :
There has been more and more talk about "licensing" and syndicating blog content lately mostly driven by two things:

1. Services that are trying to monetize blogger syndication like BlogBurst and Lisensa- a good overview and comparison here.
2. the fact that traditional media outlets are starting to augment their coverage with blog content

As someone who works for a content aggregator whose customers are more and more asking for blog content to round out their information delivery services in the enterprise i am certainly interested in what is going on. I remember early on when Web content started making an appearance on intranets and issues of copyright were raised. Blog content in some ways is the same but it is the aggregation models that have changed because bloggers are now syndicating their own content via RSS and there is no need for scraping of sites which was common back then.

Andy Lark's blog pointed me to the news that Reuters has invested in Pluck's BlogBurst blog syndication service. The BlogBurst blog provides an overview of what they think this means for them and their members. According to this article from Reuters, Pluck operates the world's biggest blog syndication network, called BlogBurst, which connects newspapers and other media sites to 2,800 selected blogs, helping traditional media supplement their journalism with blog viewpoints.

Reuters getting into this business - sort of takes 1 and 2 above and makes it look a lot like traditional media with syndicators potentially making decisions from an editorial position as to who makes their list- not that there is anything really wrong with that as long as there is a balance. There are other folks out there like Greg Narain of Social Roots who is creating "An open marketplace for locating social media creators and sourcing content" perhaps to get that balance.

Andy Lark's post asks an important question for syndication models that do not follow the models that some of the services i mention follow- which make bloggers 'register' and set their preference. What if bloggers don't want their blog distributed or syndicated? Will something like the Creative Common License be enough?

I am Taking over Google

No comments :
Well ok not taking over Google but the first three listings of my name- at least for the time being.
ran a search on myself this evening- boring ego thing to do. It seems for years i have been trying to beat Daniela Barbosa the actress/production assistant that IMDB has listed.
The rise was obviously due to my blog. All done through organic growth (no conscious SEO).

Sunday, November 12, 2006

Private letters turn into Public Conversations- Sun and the SEC

No comments :
Debbie Weil from BlogWrite for CEOs had a post this week about the SEC's (Securities Exchange Commission) Chairman Christopher Cox's comments on Schwartz's original blog post. (although i thought the rule is you comment on the original topic post?). I illustrate the conversation on the right in case this ping-pong- sentence got you confused but also to illustrate how by responding to Schwartz's post- the SEC has decided to engage the public and take advantage of the same power that the original post pointed to.

The topic of the conversation between them was the fact that the Regulation for Fair Disclosure in the US - which attempts to ensure no one audience gets preferential access to material non-public information- does not recognize the internet and therefore a blog as the exclusive vehicle through which the public can be fairly informed.

The blog post to the SEC was Schwartz telling them that a letter was on the way-but why wait when he could just as well post the entire letter on his blog and the comment from Cox- was telling Schwartz a letter was on the way but why wait to receive it because Cox can just post the response in the comments field. At least the post office didn't lose any revenue as they had to deliver the orginal letters.

Debbie Weil thinks : "
the real problem here is that if companies transmit their earnings releases via a blog post, that obviates the need for mainstream media to "announce" the news to investors." I don't think it will obviate anything soon and not sure if it is a problem that MSM is not already addressing- and when and if it ever does- it is not because blogs are the new medium to "announce" the news to investors- but the distribution medium itself would change to enable a blog to be the initiating point of distribution (publisher)- mainstream media may not need to wait for an 'official' press release to come out and they may not be the first to comment on the news-but they like the mail delivery service that delivered the original letters will be another source of record depending on the consumer of that information.

That is the power of social media tools- enhancement of the creation, distribution and consumption of information.


Wednesday, November 08, 2006

Web 2point2: Helping real people make the upgrade

No comments :
This week i will be attending the Web 2point2 'unconference' here in San Francisco that is being run by the wonderful people at the Social Media Club. I am proud to say that Factiva is also an Alpha sponser of the event.
They just posted Day 1 and Day 2 agendas which has gotten me even more excited about the conference. If you are interested in participating, i believe there are still some open spots so if you are interested please join us for some great conversations and learning.

Image Searching- with Riya's new service Like.com

1 comment :
Last week i had dinner at a friend's house and they had one of there friends over as well. He was telling us about the company he is working at Riya which i was familiar with but never really used it beyond the time i first looked at it. Riya just got covered on TechCrunch for a new service called Like.com that "takes both text and images as queries, something no one else does. To return results based on an image query, Like.com compares a “visual signature for the query image to possible results. The visual signature is simply a mathematicarepresentationin of the image using 10,000 variables. If enough variables are identical, Like.com decides the images are similar."

I was wearing my trusty cowboy boots as usual that evening and he started telling me how this image search would allow me to find things like i describe them. Pointing at my boots he said -you will run a search for green cowboy boots and you will probably get back an image of those boots. Well i did run a search on green boots cowboy and the first hit was pretty right on as to what they look like- although now i know that they are the 'George Straight' model which means i don't really like my boots that much anymore!

We always get requests from customers for better picture searching. We like many others in the search industry are at the mercy of human added metadata that comes from the information providers (Reuters Picture Service, Knight Ridder etc.) or what is applied on our side. A better search across pictures that are presented in the media would be great for customers that are monitoring news about their products (eg. consumer companies that want to see placement of their products in main stream media).

Next month Like.com will be providing an image uploader which i am guessing will be useful- for example if you want to find something similar to buy as a gift, a replacement etc. Here is a good combination- work this into sites like eBay so when my left foot green cowboy boot is trashed i can upload a picture of the boot and find someone out there with the same pair for sale.

Robert Scoble went searching for 'red strappy shoes' as soon as he got his hands on it.

i like it.

Sunday, November 05, 2006

The Power of Communication Tools at our Disposal

No comments :
The power of the communication tools that we have at our disposal continuingly blows my mind away. Even as an active producer and consumer when i see what is labeled 'social media' working its magic i still tend to grin and shake my head.

According to Wikipedia, Social Media
describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

So it is no surprise that a social media enthusiants from the Bay Area who is traveling through China with a family group of over 22 people, took the time and had internet access to post about Factiva's upcoming Social Media Roundtable . You may say that perhaps i am a bit over board with this stuff but what i think is cool and indicative perhaps of how more and more of us are communicating is my response>>

This of course is a true story...
I was sitting in my car in a parking lot in Alameda, my husband had a gig at a local dive and i didn't want to drive separately so i grabbed my iPod (loaded with a backlog of podcasts and videocasts) and my BlackBerry on the way out the door and decided to sit in the car while the band setup-honestly i chose to stay in the care more to avoid the extra pints of beer then anything else!

With access to my RSS feeds via my mobile Bloglines application i figured i would catch up on the blogs i monitor. As i was browsing i read Jeremiah Owyang's post about the upcoming Social Media Roundtable- i started typing a very eloquent comment on his blog thanking him for spreading the word- but when i clicked submit i received an error. So i looked around and saw that i had my camera with me which i typically use to record the gigs.

The result- is my video comment to Jeremiah- the video got a bit dark once i uploaded it to YouTube because it lost some quality and i was in a fairly dark parking lot- but the message is clear- i have multiple ways to communicate and i have the power to choose which one i want to use based on what is available to me at that time or what i feel is more effective.

The power is evident that blogs have because while i was recording the video- two email responses came through my email from people who are interested in attending the roundtable.

Over the last few months i have been at conferences where people who have teenage children mention that their kids tend not to use email as a means of communication with their peers. They point to IM (Instant Messenger) and Blogs a la MySpace and i am also seeing a whole lot of video responses on sites like YouTube. A video response is when someone posts a video response to an existing video that has been uploaded. A
new survey out by Parks Associates shows that teenagers are less likely to communicate via email than any other demographic. It goes on to say that as they get to college and into the workforce they will be forced to use email- but what is becoming obvious is that will definitely not be the ONLY WAY to communicate with their coworkers, clients, and peers.

Thursday, November 02, 2006

Enterprise content distribution following social paths

No comments :
This is interesting because it is an example of how the distribution of information produced in the enterprise is changing. I am the case study for it myself so perhaps that is why i find it even more interesting!

So one of the things i have setup and check everyday is a Google and Technorati blog alert for 'factiva'. I have to admit that i have found some interesting posts and i have commenting on posts based on alerts i have be pushed. While reviewing my Google alert today, a blog post by one of my Factiva colleagues popped up that illustrates how collateral- in this case externally facing- can be distributed to internal people through a social media tool.

Matthias Hoffmann is a Marketing Manager in our Germany office and he has a german language blog called " the power of news". I do not speak German and i have never had the pleasure to meet Matthias. i can read enough to understand the post about a new report that Director of Global Public Relations, Diane Thieke has published titled "Tips For Using Web-based Communications and Measurement Tools". It is worth a look.

i had not seen this report yet - so i looked at the URL domain that it was coming from (http://www.factiva.com/collateral)- took a look there to see if there was a summary but i couldn't find it. So then i looked internally on our portal (search by title and browsed the marketing site)- still couldn't find it.

So Matthias has pointed me to a very useful piece of collateral around communications and measurement tools- that i might or might not have found. I know that other coworkers read my blog which means that they will probably read it as well.

Will this type of distribution be more effective then the traditional portal postings? Certainly gets my attention faster!

Bay Area driving in the rain - did they forget?

No comments :
Rant:
OMG. I forget that Bay area drivers (today happened to be on 280 north) simply can not drive in the rain...sorry folks but it wasn't even rain it was a drizzle! Did you forget that what was coming down was something called rain? Sure slow down for safety's sake but come on...

Wednesday, November 01, 2006

News content delivered to many places and in many different media formats- Brightcove now another way to deliver on demand news

No comments :
I had seen the video clips on MarketWatch's Bambi Francisco's blog but did not know that the team has been producing so much web video content. According to this article on paidcontent.org announcing that Brightcove is developing Media Players For Publishers and that Dow Jones is launching an ongoing video channel - They currently produce 50+ pieces a week and have already delivered 500,000+ video streams.

From the article
: "As part of the deal, DJ and Brightcove will work together to develop next-generation video and multimedia players for publishers’ offerings with a focus on the usuuser experienceence, new ad opps, video visibility and better site integration. The beta players will be hosted at MarketWatch.com. -- ClickZ has more details. "

I was recently having a conversation about news media delivery- print, RSS, Podcasts, online video etc. and i said that at one point the media message will be distributed in multiple formats with the same message in order to deliver what the user wants in the format they want to consume it.
The experience however doesn't have to be one across the board- as a media consumer, i can start with my e-mail alerts on my mobile device, then head to the print version of the paper, or perhaps a podcast from a media provider that i downloaded before leaving the house, at the office the television can be on in the background with news channels and my rss feeds can deliver additional news, i can log on to online news video sites, i can use aggregators to push specific topics to me as alerts, or use social memes to see what others are talking about. I have a lot of different options and many of them are interconnected/linked so i can jump from one to another depending on my hunger for that specific content.

Very happy to hear that as part of Dow Jones "What we're trying to do is deliver our content in as many places, and as many different media and technologies as our users are looking for it," per Dow Jones' Online President Gordon McLeod quote on the Brightcove annoucement.